Trek is a conceptual healthcare app designed to help young adults facing cancer by providing day-to-day reminders while also tracking the bigger picture of the cancer journey, inspired by my own cancer diagnosis and treatment. I developed the Trek brand—inspired by buffalo which symbolize strength, community, and steadfastness—in addition to creating high-fidelity UI mockups. Color and negative space were prioritized to ensure a calm experience, and streamline the immense amount of information a person fighting cancer must sort through.

2020 | Northeastern University

Below are some samples of magazine ads used to promote the app. The intended audience is young adults with cancer, so I utilized a diverse set of stock photos. The creative is simple, intended to allow the audience to identify with the people in the ads and understand the purpose of the app. There is a call-to-action at the bottom of each page.